COLOR:GRAY is the ongoing project of designer Andy Rinehart, providing web design-development-architecture and multimedia authoring including programmed animation, design-for-print and sound design. Starting in 1998 and going full time in 2005 COLOR:GRAY has served a wide and unique variety of clients, from musicians and artists, to pre schools and architects, to guitar sales and circus projects, doing everything from small brochure sites to full-blown content management system developments with commerce, interactivity and endless content.
COLOR:GRAY has been incredibly fortunate to work for an array of luminaries within the music industry such as David Torn, Rob Mathes, Donna Lewis and Ronnie Montrose not to mention Anil Prasad (of Innerviews.org) and a battery of film composers (Joey Newman, Wayne Sharpe, BC Smith, Christopher Libertino, Quentin Chiapetta). Small and medium businesses have come aboard too (green architecture, floral design, realtor-attorney, pre-school, local church, Alexander Technique) and some of the most prominent boutique guitar sales sites of our day (DestroyAllGuitars, CR Guitars, Henman Guitars). COLOR:GRAY clients reside everywhere, from LA to New York.
COLOR:GRAY provides all manner of content creation, including copywriting, photography, sound design, animation and video editing. It is a COLOR:GRAY priority--to assist clients in developing the clearest or craziest, or just the best possible content for their project, content that gets the message across, content that invites.
COLOR:GRAY will help develop your presence, your flavor and your logo whether you want to go against the grain or with it we'll help you think, imagine and hone.
Relevancy of design
Design is relevant even when muted. These days design soemtimes takes a back seat to the technology it's displayed on. That's OK. Sometimes design needs to get out of the way, but at COLOR:GRAY we CARE about design. People seek COLOR:GRAY out because of design, and we're willing to put that foot forward, because we believe in it. In short, COLOR:GRAY is willing to allow artwork to play a prominent part in structure.
about ANDY RINEHART
Principal Andy Rinehart has been designing things since a very young age. His parents were particularly alarmed to find that he frequently took brand new toys apart in order to make modifications. When he was age eleven Rinehart formulated a concise language complete with vocabulary and grammar. At age seventeen Rinehart found he could not afford to buy an electric guitar - so he built one. Later, finding himself in need of a turntable, Rinehart fashioned one from laminated woods, paper clips, and coins.
Rinehart's explorative nature led him into several design-oriented fields. In his twenties, Rinehart pursued formal training in musical instrument building and became a journeyman luthier. Later, Rinehart attended the S.U.N.Y. Purchase college of music as a student of composition, graduating Summa Cum Laude. Rinehart spent his years in the conservatory honing his sense of arrangement, timing and pedagogy.
Rinehart was signed to the German record label CMP during their twilight years as an experimental jazz and ethnic music label. His album "Jason's Chord" was produced by noted film composer David Torn with musicians Mick Karn and Kurt Wortman and was hailed by JAZZIZ as one of the best progressive albums of the decade. Somewhere in there Rinehart found himself living a contemplative life as a pastry chef during which he made it his task to design cakes and pastries of jaw-dropping beauty. During these various transitions Rinehart never skipped a beat. Design is design whether it is food or abstract art, instruments or composed music.
The world of computers has provided exciting tools for the extension of Rinehart's design pursuits into the realm of graphics and web functionality. Rinehart applies his years of understanding composition and relationship, structure and aesthetics to the realm of multimedia design.
BC Smith liked his first COLOR:GRAY website so much he couldn't have just one. BC's first site was in support of his music-for-film work (Smoke Signals, Brothers, Outsourced, Ellie Parker, United States Of Leland) and utilized an innovative one-page approach that allows all the content to zoom forward from a full page design complete with a vintage style pre-roll reel on a vintage style movie screen. For this sister-site BC wanted a different branding for the purpose of publicizing his commercial music efforts (Brooks, Jeff Probst, McDonalds, Lexus, HTC, K2). And true to form, BC wanted something unique, illustrative and edgy. So a slightly twisted, fully humorous circus-inspired theme was superimposed on a base structure that was drawn from BC's film music site. No one will ever accuse BC of NOT standing out from the crowd!
Symbios is a Northern California based architectural firm that specializes in green property planning and construction, and living roof installations. Their work is full of elegant curves and integrates with the natural surroundings in stunning ways. They refer to their process as "building with life" and it is easy to see that this notion touches everything they do, from design to green systems implementation. Symbios came to COLOR:GRAY with an old website badly in need of help and re-branding. The result is a new identity from the ground up that attempts to capture the complex nature of what Symbios does while maintaining enough elegance to provide wide appeal. The project was delivered with a carefully crafted content management system that allows Symbios complete access to every aspect of their site.
Most real estate agents just have a photo and blurb on the website of the firm they work for but Christine Kim wanted a more tailor made solution that would set her apart as an individual while still relating her to the Prudential name. Additionally, her extra skills as an attorney and her specialization in high end markets demand some alternative framing that COLOR:GRAY was able to provide. Chrisitine's website is unique among realtors for its interesting and inviting design; time was spent honing this to establish just the right feel. The site was delivered with a full in-site search area for finding your new home.
Rob Mathes may be the music world's best kept musical secret. Not quite a household name, but if you've been on the planet you've surely heard his work. Rob was the arranger and musical director for the Obama Inauguration Concert at the Lincoln Memorial and has a long history of arranging, composing or producing for such artists as Elton John, Tony Bennett, Mary J Blige, Lou Reed, Eric Clapton, Jay Z, Avril Lavigne, Fall Out Boy, Beck, Aretha Franklin, Mariah Carey, Yo Yo Ma, Sting and Pavarotti. Rob came to COLOR:GRAY with an aging website and a critical need for a revised web presence. Utilizing a carefully crafted mashup of the ExpressionEngine content management system and Flash COLOR:GRAY provided a site with all the impact of Flash but in a fully search engine friendly format. Floating transitions and dramatically embedded media delivery round out the package.
Craig and Renee Snyder are a New York music house success story. Their clients have included American Express, Tribeca Film Festival, Nokia, Bank of America, Miller Beer, Coca Cola, Mercedes, Jaguar, IBM and many more (really, MANY!). After winning the commercial music production game for 20 years they decided to try something new and they're bringing their uncanny knack for success with them. Just a few weeks after going live with their COLOR:GRAY designed CR Guitars website instruments were selling almost faster than they could be posted to the site. One of Renee's opening lines when she first called COLOR:GRAY was "most musical instrument sales sites look like a Sunday insert." That set the tone for the pursuit of something greater and the trend-setting CR Guitars was born, a guitar sales site that's truly unique and built with one of the most sophisticated and integrated systems to date from COLOR:GRAY.
Noted film composer (Friday Night Lights, Believe in Me, The Order) producer, and avant-garde guitarist David Torn (ECM, Windham Hill, CMP) inspired a site as unique as his work. Animations of fog, moving anitique film grit, a flock of birds and a roaming view window that follows mouse movements populate a site that is simultaneously soothing and challenging. A full featured audio player was constructed from the ground up with distressed design attributes as was a special random load area that when activated fills a view area with a puff of smoke that recedes to reveal a random photo or some other surprise. The site was delivered with a content management system to allow Torn to update certain areas himself. It was an immense pleasure to build this Flash site as Torn allowed COLOR:GRAY to pull out all the stops to create something uniquuely Torn.
With her new album In The Pink out and after several years of COLOR:GRAY design contributions to her previous website, myspace page, and general promotional efforts Donna Lewis (of 'I Love You Always Forever' fame) hired COLOR:GRAY to do a completely new site in support of her music. The new website is an effort to connect in a direct and concise way with fans, featuring the ExpressionEngine content management system and elegant redesign from the ground up. The site comes complete with photo gallery, listening consoles, social media feeds and online sale. You can also visit the Peruzzi Music site (another COLOR:GRAY creation in support of Donna's management/label: peruzzimusic.com).
BC Smith has composed music for many great films--Smoke Signals, Brothers (Tobey Maguire, Natalie Portman, Jake Gyllenhaal), Outsourced, Ellie Parker (Naomi Watts, Chevy Chase), United States Of Leland (Kevin Spacey, Don Cheadle), and many more. His musical contributions to TV and commercials are equally as far reaching, having worked for Nike, Earthlink, Microsoft, McDonalds, Wendy's, The Dalai Lama, Mountain Dew, Apple Computer, Starbucks and more. As an artist with an edge BC was looking for something different and found it in COLOR:GRAY. The site opens with a smart movie screen animation and presents all the content in innovative zoom frames that effectively capture the vibe BC was hoping to put across.
A church from lower Fairfield County, CT, Christ Church Greenwich has a progressive vision. Often in conjuction with ubiquitous composer Rob Mathes (also a COLOR:GRAY client) Christ Church's special events program, Conversation on Courage and Faith features lecture-performances and book signing events by Maya Angelou, Jeremny Begbie, NT Wright, Tony Compolo, Nigel Mumford and others all in the vain of redefining faith in the 21st century. COLOR:GRAY created a lush site as the public interface for Conversation on Courage and Faith, complete with event information and ticket sales.
Joey Newman comes from a long line of composers, his gradfather Lionel Newman and great uncle Alfred Newman having been part of the very definition of film music. Joey is carrying on the tradition, composing for films such as Legacy and The Space Between, and for TV shows such as The Middle and Little People, Big World (Emmy nominated for composition). Joey came to COLOR:GRAY bravely looking for something different from the stock film composer's website--and got it! The site uses Flash for generating atmosphere but is fully viewable on and responsive to mobile devices and was also delivered with a well tailored content management system.
Phil and Joan are two Portland, Oregon based artists who embody the very definition of "outside the box." Having managed a tangle of websites for some time, Phil and Joan approached COLOR:GRAY with the task of unifying their world in one place, and there is no question that this was an outstanding idea. The Phil and Joan World site provides a seamless artistic experience, from Joan's hand-woven rugs and bold paintings to Phil's conglomerate of incarnations including Pheo Guitars (uncanny guitar-creations made from found objects), The Drawing Studio (Phil's teaching studio and gallery), and Phil's own artworks in the drawing and painting mediums. Using multiple domains that all run from the same content management installation the term "world" in the site's name has more than just a cursory meaning. The site provides an in-depth, even sensual look at a very special pair of artists.
For over sixteen years Innerviews has been a mainstay of the online music journalism world that is acclaimed by many musicians for its in-depth approach that enables artists to speak at length about topics that matter to them without the constraints of advertising-based editorial requirements. With more than 350,000 visitors to the website monthly and an archive of hundreds of interviews with "music's most vital and original voices" there is no question of Innerviews unique and wide-ranging contribution to the world of music. COLOR:GRAY completed a global redesign of the site with careful templating, content management, robust web-standards compliance, a fresh layout and lots of behind the scenes extras and has made ongoing contributions in the form of App graphics and the design of the highly acclaimed Innerviews book. Thanks to Anil Prasad for his tireless work as the immensely talented and visionary journalist behind Innerviews.
Award winning film composer Quentin Chappetta has a stellar list of credits, having done sound design and music for many major and cable networks and many high profile indie films. Quentin commissioned this site to support his post production facility MediaNoise. The site was delivered complete with custom designed, embedded Flash audio and video players so visitors can be immersed in the experience of Quentin's work.
Brilliant film composer, recording artist and guitarist Christopher Libertino needed a site as visually unique as his compositional approach. The site's main feature apart from it's visual appeal is the multiple custom skinned and distressed audio and video players created from the ground up using COLOR:GRAY's Flash player coding.
Ronnie Montrose was a guitar hero of epic proportions and a soul with a planet-sized heart. Having worked with a dizzying array of names such as Sammy Hagar, Herbie Hancock, Van Morrison, The Beau Brummels, Boz Scaggs, Beaver & Krause, Gary Wright, Tony Williams, The Neville Brothers, Dan Hartman, Marc Bonilla, Edgar Winter, and Johnny Winter, in addition to his own bands Montrose and Gamma, Ronnie Montrose had an extended and broad-ranging career, and was still performing regularly. Ronnie came to COLOR:GRAY in late 2011 wanting an online store to match his existing website and COLOR:GRAY provided a fully tailor-made solution for online purchase of Ronnie Montrose concert merchandise. A few months later Ronnie left us in tragic fashion, but his legacy and heart are still with everyone he touched.
Mary Padilla has practiced as a highly skilled veterinarian for many many years in Westchester County New York. When she discovered Alexander Technique, a holistic method for generating enhanced body awareness, she felt she had found her second calling, one that drew on her artistic sensibilities as well as her immense technical and biological knowledge. Mary came to COLOR:GRAY for a simple website to support her new business venture and COLOR:GRAY delivered a site that draws heavily from her own self-published book for its design, and conveys a Zen-like quality sure to inspire potential clients to pay this vetrinarian turned mind-body specialist an adventurous visit.
During his 30 years at the top of the music industry as an A&R man, producer and artist Cliff Cultreri's influence garnered 18 Grammy nominations and 27 gold, platinum and multi-platinum awards. Now he is working at the forefront of a golden age in boutique guitar building. Cliff Cultreri's DAG collective is a worldwide group of many of the finest luthiers alive today and the DAG website is the central hub, not only of the collective, but of the golden age itself. COLOR:GRAY has been there from the beginning with Destroy All Guitars, having built the first iteration of the site and all the various subsequent rebuilds/redesigns. This 300+ page has an open-source, comprehensive content management system and lots of complex functionality with an emphasis on lush photo and video delivery. COLOR:GRAY administers the Destroy All Guitars site on an ongoing basis, attending to every listing and every expansion. Since its start in 2005 the site has grown to museum-like size and is a remarkable success story because of the great teamwork and fluent working relationship of Cliff Cultreri and COLOR:GRAY.
For nearly 24 years Leighsa Montrose has been a San Francisco based floral and event designer with an uncanny sense of intuition and a special gift for adaptability. Her design concepts make use of everything from exotic flowers to found objects and have made their way into a wide array of publications such as People, Lucky, and Bride and Bloom. COLOR:GRAY was brought on board to reinvent Leighsa's branding and provide a clean, compelling site with lots of class and tons of personality. The site was delivered with a simple content management system and every attempt was made to make it a model for W3C standards compliance. A woderful, glassy, rotating photo gallery rounds out this unique site site-in-motion.
The design team of Graham and Paris Henman has some of the most unified, minimal and sexy branding in the guitar world. Drawing on many years experience producing music videos, Holywood special effects, star-studded high fashion ads and editorials for the likes of Elle, Vogue, The Face, FHM and I.D., and high end commercials for a who's who list of the largest global advertisers - Graham and Paris Henman are making a bold attempt at re-writing guitar building history. Henman Guitars enlisted COLOR:GRAY to take their well-designed, but not-so-web-functional website and bring it into the 21st century with standards compliant re-coding throughout, a ground-up content management system, newly lavish page layouts and expanded access to information. It was a pleasure to work within the Henman team's minimalist design ethic to re-produce a site with a truly comfortable emphasis on function.
Sluggos Goon Music is a New York - based indie record label that is setting trends with its collective structure, vibrant roster of artists and no-fee downloads. The Sluggos Goon site was conceived as a Flash environment with a smokey, morphing interior that is populated with a selection of customized, user-updatable audio players and various ambient background sounds that are set to fire randomly. The site utilizes a smooth, Flash-based content management system so the collective can do independent updates.
A rising star of cirque nouveau, Cirque Voila! is the creation of producer Brian McNelis. The site celebrates the cirque's transition from the realm of corporate installations to full theatrical productions and utilizes flash and performer photos that seem to jump off the screen to draw the visitor into the mystery and excitement of the circus in motion. Be sure to stop by the Tomfoolery main site as well - also a COLOR:GRAY creation (tomfooleryent.com).
Jennie's School for Little Children is a pre-school in Westchester County New York with a very special atmosphere. On site photography and creative copywriting by COLOR:GRAY was transformed into the flash slide shows and page copy to produce a site that effectively mimicked that atmosphere.
Sculptor Janice Mauro depicts the physical form as deistic feminine archetypes. The Goodwood Studio site uses extensive photography of the glorious in home studio to place the website visitor in the actual room. The site specializes in creative ways of moving within the studio, and also provides an extended gallery with an innovative way to navigate through a large number of sculptures via simple mouse-over movements.
Please feel free to contact us directly or use the form below. We love talking about websites and other design projects!
Contact Andy Rinehardt:
COLOR:GRAY is located in Beacon, New York, USA. We work with clients in any location.